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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) MediaTor: Jurnal Komunikasi Jurnal ASPIKOM JURNAL PUSTAKA KOMUNIKASI
Novita Damayanti
(SINTA ID : 6014651) Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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Journal : JURNAL PUSTAKA KOMUNIKASI

 1 
CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. GRAB INDONESIA DI ERA NEW NORMAL MASA PANDEMI COVID-19 Novita Damayanti; Yuni Retna Dewi
Jurnal Pustaka Komunikasi Vol 4, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v4i2.1632

Abstract

Today, the social responsibility of a company or better known as CSR has become the subject of discussion among the public and business people. PT. Grab Indonesia, as an Indonesian online transportation application, together with the government, carried out a covid 19 vaccination as an implementation of CSR in the New Normal era of the Covid-19 pandemic in several regions in Indonesia for the elderly and online transportation drivers. This study aims to determine the implementation of Grab Indonesia's "vaccine for the country" Corporate Social Responsibility (CSR) during the new normal period of the covid-19 pandemic. The study uses the CSR concept from John Elkington which reveals the triple bottom line concept, namely profit, people, and planet. This research uses a case study approach. The results showed PT Grab Indonesia in the new normal era carried out CSR by holding a covid-19 vaccination together with the Ministry of Health and the Ministry of Tourism and Creative Economy and several other companies such as Fatigon, Good Doctor, Teh Pucuk as vaccine centers in Bali, Palembang, Banten, West Java and other areas.
DIGITAL HUMAS PEMERINTAH DALAM MENYAMPAIKAN INFORMASI EDUKASI PENCEGAHAN COVID-19 DI INDONESIA Novita Damayanti; Cakra Ningsih
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1121

Abstract

This research aims to find out the government's digital public relations in conveying information on Covid-19 prevention education in Indonesia. The concept used is 7-Cs public relations communication, consisting of: credibilty, contex, content, clarity, continuity, and consistency, channels, capability of the audinence. Government public relations, digital public relations, roles and PR models. The paradigm in this study is Constructivist. This type of research is qualitatively descriptive. The method used is a case study. Research findings show the Ministry of Communication and Information, as well as the ministry of SOEs carry out the functions and roles of government public relations by providing messages or information to the Indonesian people related to Covid-19. The role of communicator facilitator runs in the case of Covid-19 where actively and synergistally between institutions convey information to the public, the message is not only conveyed but also adapted to the conditions of the community that will receive the message.
CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. SIDO MUNCUL TBK Novita Damayanti; Muminto Arief; Syifa Rachmawati
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.707

Abstract

CSR activities are the company's contribution to society by balancing attention to economic, social, and environmental aspects as one of the determinants of good reputation. Research wants to know how the implementation and categorization of PT Sido Muncul CSR in maintaining reputation. The concept used is the Triple Bottom Line and the Theory of Excellence in Public Relations. The Triple Bottom Line concept to explain companies that want to be sustainable and guarantee the company's business continuity must pay attention to the concept of 3P (profit, people, planet). Excellence in public relations, to identify the communication model that PR is implementing in carrying out its role or function for the organization or company. The research approach to research is qualitative with the method used is a case study. The results of the research obtained are in every CSR program activity that is routinely carried out by PT. Sido Muncul practices a two way asymmetrical model because PR implements unbalanced two-way communication, where companies and communities do not attempt to adapt themselves to common interests, to change the public to fit the goals or objectives of the organization.
Co-Authors Citra Eka Putri Dadan Iskandar Dewi, Yuni Retna Muminto Arief Ningsih, Cakra Nurhayani Saragih Radja Erland Hamzah Radja Erland Hamzah Rajab Ritonga Rajab Ritonga Suraya Mansur Suraya Mansur Syifa Rachmawati